Consumer Inertia, Funeral Directors, and Technology

January 2, 2024

In 2024, it’s hard to find an industry or profession that does not rely heavily on digital infrastructure in one way or another. From e-commerce to Zoom calls, digital tools and the Internet have enabled people to connect with businesses faster, more frequently, and at times, more effectively. However, does there come a point where technological efficiency usurps the need to move slowly, personally, and face-to-face? Or can such a sentiment hold businesses back?

In this blog post, we will explore how the consumer inertia experienced by funeral professionals can impact their ability to adopt new technologies that have the potential to revolutionize their business processes. We will also examine specific areas where technology can improve a funeral home’s operations, without sacrificing the value of the human touch.

First: what is inertia?

In human behavior, inertia represents the resistance to change or the reluctance to adopt new ideas or technologies . Funeral professionals, like individuals in any industry, can experience inertia when presented with new technologies that could potentially improve their business processes. 

The following four concepts outline why funeral professionals may be prone to experiencing inertia:

1. The power of tradition

Funeral professionals are often deeply rooted in tradition, which is understandable given the sensitive and emotionally charged nature of their work. Long-standing customs and practices have provided comfort to grieving families for generations. However, a challenge arises when these traditions clash with the introduction of new technologies that have the potential to enhance efficiency, streamline operations, and ultimately improve the overall funeral experience .

2. Fear of change

One of the main reasons funeral professionals may resist embracing new technology is the fear of change. Familiarity and routine provide a sense of security, and the prospect of disrupting established processes can be daunting — especially when certain traditions have been a part of that business for multiple generations. Additionally, some professionals may lack confidence in their ability to adapt to new technological platforms or may worry about the learning curve or time expense associated with implementation.

3. Personal connection vs. technological efficiency

The funeral profession is built on personal connections and providing support during difficult times. Funeral professionals pride themselves on their ability to empathize and connect with families on a deeply human level. As such, there is a concern that incorporating technology into their processes could compromise these important interpersonal relationships. However, it's important to note that technology can enhance, rather than replace, the human touch . By automating administrative tasks and streamlining logistics, funeral professionals can free up more time to focus on what truly matters: providing emotional support to families.

4. Skepticism and risk

It’s not uncommon to see different companies and ideas circulate through the funeral profession’s sphere of influence. When just a few of those ideas or products don’t end up working favorably, it can taint the view of the effectiveness of all digital goods or services. What’s more, is that such instances can increase risk aversion. Funeral professionals may be unsure of what risks to data management, Internet security, or even return on investment they may be taking on by implementing a new digital product.

The benefits of embracing technology

While the initial resistance to change is understandable, it’s important to recognize the numerous benefits that technology can offer. From online memorial platforms that allow family and friends to share memories and condolences to sophisticated software solutions that streamline paperwork and logistics, technology has the potential to revolutionize the funeral profession.

By embracing new technologies, funeral professionals can:

  1. Expand Their Services: Digital products, such as Cadence, allow funeral professionals to expand their touch on their families’ lives. Offering families tools to alleviate the processes involved with loss that occur after the funeral, such as estate settlement, can increase customer loyalty, earn funeral homes more Google reviews, and much more.
  2. Improve Efficiency: Technology can automate time-consuming tasks, such as creating and managing paperwork, allowing funeral professionals to allocate more time to support grieving families. 
  3. Enhance Communication: Online platforms, such as video streaming services, enable funeral professionals to connect with distant family members who may not be able to attend the service in person.
  4. Expand Reach: Digital marketing strategies and online presence can help funeral homes reach a wider audience, attracting new clients and establishing stronger relationships with existing ones.
  5. Adapt to Changing Needs: The COVID-19 pandemic has highlighted the importance of virtual options in the funeral industry. Funeral professionals who embrace technology are better equipped to meet the evolving needs and expectations of their clients.

Conclusion

While inertia and the fear of change can influence funeral professionals' willingness to adopt new technology, the potential benefits far outweigh the challenges. By harnessing the power of technology, funeral professionals can enhance their ability to provide comfort and support during one of life's most challenging moments. By embracing innovation, the funeral profession can honor tradition while adapting to the ever-changing needs of the modern funeral home client.

If your funeral home is ready to dip its toes into what Cadence can do to enrich businesses, you can book a free consultation here to learn more.

February 9, 2026
When my mom died, I left the funeral home with a checklist. It didn’t feel helpful. It felt crushing. I remember sitting at my kitchen table afterward, crying, staring at a list of things I was suddenly responsible for—forms to fill out, accounts to close, tasks to complete. I searched online for guidance, typed my mom’s date of death into one form after another, and felt the weight of it all pressing down at a moment when I was least able to cope. What struck me most wasn’t just the grief. It was the absence of a clear path forward. Instead of structure or support, I found broken, fragmented systems—and an overwhelming amount of responsibility placed on people in the rawest moments of their lives At the time, I assumed this was just my experience. Discovering a Shared Reality Over the years, that assumption proved wrong. Through volunteering in hospice, talking with families, and working alongside care providers, I began to hear the same story again and again. The confusion. The overwhelm. The feeling of being left alone to navigate a complicated web of tasks after loss. What I experienced wasn’t the exception. It was the norm And that realization stayed with me. A Better Way After Loss The period after a death is one of the most vulnerable times in a person’s life. Yet it’s also when we ask families to become administrators, coordinators, and decision-makers—often without guidance, clarity, or continuity of care. That didn’t feel right. Cadence exists because that time after loss deserves more structure, more clarity, and more care than it’s been given That belief is the foundation of everything we do. Built for Families, With Funeral Homes We built Cadence for families—but we work hand in hand with funeral homes. Why? Because funeral homes are often the last place families feel truly supported , and at the same time, the first place where responsibility begins Funeral professionals show up for families at an incredibly meaningful moment. Cadence is designed to extend that care beyond the service itself—helping families navigate what comes next with confidence instead of confusion. Doing This Together Cadence is not about replacing human connection. It’s about strengthening it. We’re here to do this work together—with funeral homes, care providers, and families—so no one feels abandoned once the ceremony ends. Supporting families long after the service isn’t an extra. It’s the work. And that’s why I built Cadence. About Rachel Drew, CEO & Founder of Cadence Rachel Drew is the Founder and CEO of Cadence. She founded the company after recognizing a critical gap in support for families following a death. With experience working alongside hospice providers, care teams, and funeral professionals, Rachel leads Cadence with a focus on extending care beyond the service and strengthening the role funeral homes play in supporting families long-term.
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