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Family at a funeral comforting each other with a hug.

Going the Extra Mile: Small Gestures That Create Lasting Impressions

Written By:

Amy Liebaert

Losing a loved one is an incredibly difficult experience, and families often find themselves overwhelmed by both grief and logistical challenges. While funeral homes provide essential services, it’s the small, thoughtful gestures that can truly make a lasting impact. This blog explores how funeral professionals can enhance the family experience by offering meaningful touchpoints that build trust, foster lasting relationships, and support business success.

A professional having a meeting with her client

Adapting to Changing Consumer Preferences in Deathcare

Written By:

Amy Liebaert

Consumer expectations are evolving faster than ever, and funeral professionals must adapt to keep pace. As Generation X becomes the primary consumer of funeral services, their preferences are reshaping the industry. Unlike the Baby Boomers before them, Gen X values convenience, digital accessibility, and quality services. To remain relevant and provide meaningful support, funeral homes must reassess their offerings and embrace the tools that modern families expect.

Man in a suit walking away from a crowd of people clapping and celebrating him.

Funeral Professionals: The Last Responders

Written By:

Amy Liebaert

When we think about first responders, we picture firefighters, police officers, paramedics—heroes rushing to save lives and provide help in times of crisis. But after the emergency passes, funeral professionals step forward to guide families through these challenging times, offering a steady presence and critical support after a loss.

Family smiling while sitting around a dinner table for the holidays.

Holding Space For Grief and Joy During the Holidays

Written By:

Amy Liebaert

The holidays are often depicted as a season filled with joy, celebration, and togetherness. But for many who have lost a loved one, this time of the year can feel emotionally challenging. At Cadence, we understand that grief doesn’t take a holiday. This season, we want to help you find ways to honor your grief while also leaving room for moments of joy.

The landscape of New Orleans, where NFDA 2024 was hosted.

Inside NFDA 2024

Written By:

Amy Liebaert

This past October, the Cadence team had the honor of attending the NFDA International Convention & Expo in New Orleans, and we enjoyed every minute of the action-packed days spent together. The convention united professionals from every corner of the deathcare industry, creating an ideal setting for learning, networking, and reuniting with familiar faces. Join us as we share the highlights that made NFDA 2024 so special.

Busy convention hall with many people walking around booths.

Reflections From The Road: Last Month’s Conference Highlights

Written By:

Amy Liebaert

Deathcare conferences are more than industry events—they’re where we connect, share insights, and learn from others who are just as committed to making a difference. This past September, two of our team members, Hannah Mason and Kayleigh Feschuk, attended three exciting conferences: CANA, Funeral IQ, and Selected Independent. These events provided incredible insight on aftercare, grief support, and collaboration, which we are thrilled to share with you here.

A large group of people sitting in a convention hall with a panel of speakers presenting.

Our Top Picks For NFDA's International Convention 2024

Written By:

Amy Liebaert

This year’s NFDA International Convention is set against the vibrant backdrop of New Orleans, and we couldn’t be more excited! It’s a wonderful opportunity to reconnect with colleagues, partners, and funeral home professionals, while also making new connections in the industry. We’re honoured to be on the Expo floor to share more about Cadence and the unique continuing care services we offer. With so many informative sessions led by inspiring speakers, it’s hard to choose which to attend. In this blog, we'll discuss our top picks for the event.

Middle aged women with a pondering expression sits at a table with a laptop and papers surrounding her.

The Missing Piece in Funeral Aftercare

Written By:

Amy Liebaert

When families walk out the door after a funeral, they are often handed a few parting items: a sympathy card, a folder containing an estate settlement checklist, and perhaps an invitation to a grief session. While these gestures of care are meaningful, they fall short in supporting the long-term needs of grieving families. There’s a missing piece in the current funeral aftercare model, and it’s time to bridge that gap.

A large crowd sitting in a conference room watching a presentation.

What We’re Excited For At CANA’s Cremation Innovation Convention 2024

Written By:

Amy Liebaert

This year marks CANA’s 106th Annual Cremation Innovation Convention, and we could not be more thrilled to attend. This convention is a cornerstone for our industry, bringing together an incredible community of peers from across North America, all in the beautiful city of Chicago. Over the course of this three-day event, there are several informative sessions hosted by industry experts that are sure to leave attendees inspired. Read further to discover what sessions our team won't be missing.

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