Using Research For Good: Insights with Dr. Kathrina Mazurik

December 2, 2025

Using Research For Good: Insights with Dr. Kat

This blog post discusses the foundational research that propelled the development of Cadence’s 2022 research report: “Supporting Families with Estate Settlement: Challenges & Opportunities for Funeral Service Professionals.” To download the full report, visit this page .

Estate planning and settlement have remained tedious and complicated processes for many years. Cadence recognizes that implementing a solution takes a thorough understanding of the issue at hand. With the guidance of Product Manager, Kathrina Mazurik, we have been able to provide meaningful value to professionals and the families they support. In this blog post, we explore how research shapes product development and ensures that clients have the help they need to manage practical matters related to death.

Meet Kathrina

From a young age, Kathrina has been fascinated by the unpredictable and complex behavior of humans. Throughout her journey to attain a PhD in Psychology, Kathrina maintained a passion for continual education and qualitative research (a research approach focused on gathering rich, in-depth insights and understanding of people’s experiences, beliefs, behaviors, and perceptions). As a Product Manager, Kathrina approaches research through a lens of discovery— finding solutions that will have the greatest impact for families and the professionals who support them. 

Learning How To Help

There are limited academic studies that discuss estate settlement in detail (you can see references to some of them in our previous blogs, such as this one on the administrative burden of death ). Recognizing this, Kathrina conducted a foundational research study on executors and funeral directors across North America, seeking to to understand customer needs, preferences, and pain points to inform product & marketing strategies.Through this process, the Cadence team was able to fill a gap in the ever-growing market and develop solutions to minimize various estate settlement issues.

“You have to be really careful early on in a company to make sure that you’re not just jumping too quickly to the solution without really understanding the problem first— that’s where we’ve tried to make [research] a strong commitment.”

Through the research study and ongoing fieldwork, Kathrina has determined that deathcare professionals understand the complications of estate settlement and want to offer solutions, but are often unable to provide direct support due to time and knowledge constraints. Introducing Cadence as a complementary service allows for a solution to an inter-professional dilemma.

Implementing Insight

Insights related to the grieving process have greatly impacted Cadence’s messaging and product design. Although not everyone grieves the same way, many executors experience issues in cognitive processing (i.e., memory, focus, and learning), making post-death paperwork frustrating to comprehend. However, Kathrina explains that there is more to understand about our clients than grief— executors are often detail-oriented and highly motivated to perform their duty responsibly and correctly.  In fact, our research found that relative to their peers, executors show significantly higher scores of  conscientiousness within the Big Five Personality traits framework (conscientiousness meaning organized, reliable,  responsible, and carrying a strong work ethic).  Therefore, Cadence chooses to relate to users with  empathy and compassion while recognizing their appreciation of straightforward tools that help them accomplish their goals.

“People doing research in death-care must be attuned to the challenges that users are experiencing”

To stay on top of trends in the industry and the changing needs of our clients, Kathrina advocates for client feedback & engagement. Given the sensitivity of grief and the uniqueness of each estate settlement experience, outside sources of research can be difficult to obtain. By taking note of behavior patterns on the platform and listening to direct input through the client support team, Cadence can continue to improve its services & products.

The Solution You Can Trust

Cadence is committed to research and is backed by regular testing to ensure all interface aspects– language, icons, and instructions, are clear and accessible to end-users. In addition to research, the entire Cadence team values shared knowledge to better meet client needs.

To further thoughtful solutions, Cadence has become a conversation leader in the deathcare field. Kathrina has had the honor of speaking at the University of Bath’s Center for Death and Society Conference in 2022 and 2023 to highlight Cadence’s innovation in the end-of-life sector. She also co-authored a research report to increase the public’s awareness of issues involving estate settlement. Beyond our own initiatives, Cadence has improved our knowledge and understandings through trusted partnerships with numerous accredited institutions and funding partners, including the University of Saskatchewan, University of Toronto, Mitacs , and the National Research Council.

Conclusion

At Cadence, we see research as the foundation for building products with real value. Kathrina and other research contributors (like our Product Designer, interns, and partner research groups) bring  insights integral to launching new products, refining existing ones, and maintaining innovation in the death-care industry.  Though research is ever-changing, we guarantee that the Cadence team will continue to use our knowledge to help families and professionals throughout the entire estate process. 

Interested in learning more about our research with funeral professionals? Download our newly published white paper.

February 9, 2026
When my mom died, I left the funeral home with a checklist. It didn’t feel helpful. It felt crushing. I remember sitting at my kitchen table afterward, crying, staring at a list of things I was suddenly responsible for—forms to fill out, accounts to close, tasks to complete. I searched online for guidance, typed my mom’s date of death into one form after another, and felt the weight of it all pressing down at a moment when I was least able to cope. What struck me most wasn’t just the grief. It was the absence of a clear path forward. Instead of structure or support, I found broken, fragmented systems—and an overwhelming amount of responsibility placed on people in the rawest moments of their lives At the time, I assumed this was just my experience. Discovering a Shared Reality Over the years, that assumption proved wrong. Through volunteering in hospice, talking with families, and working alongside care providers, I began to hear the same story again and again. The confusion. The overwhelm. The feeling of being left alone to navigate a complicated web of tasks after loss. What I experienced wasn’t the exception. It was the norm And that realization stayed with me. A Better Way After Loss The period after a death is one of the most vulnerable times in a person’s life. Yet it’s also when we ask families to become administrators, coordinators, and decision-makers—often without guidance, clarity, or continuity of care. That didn’t feel right. Cadence exists because that time after loss deserves more structure, more clarity, and more care than it’s been given That belief is the foundation of everything we do. Built for Families, With Funeral Homes We built Cadence for families—but we work hand in hand with funeral homes. Why? Because funeral homes are often the last place families feel truly supported , and at the same time, the first place where responsibility begins Funeral professionals show up for families at an incredibly meaningful moment. Cadence is designed to extend that care beyond the service itself—helping families navigate what comes next with confidence instead of confusion. Doing This Together Cadence is not about replacing human connection. It’s about strengthening it. We’re here to do this work together—with funeral homes, care providers, and families—so no one feels abandoned once the ceremony ends. Supporting families long after the service isn’t an extra. It’s the work. And that’s why I built Cadence. About Rachel Drew, CEO & Founder of Cadence Rachel Drew is the Founder and CEO of Cadence. She founded the company after recognizing a critical gap in support for families following a death. With experience working alongside hospice providers, care teams, and funeral professionals, Rachel leads Cadence with a focus on extending care beyond the service and strengthening the role funeral homes play in supporting families long-term.
By Cydney Schwartz January 27, 2026
When someone dies, their identity doesn’t automatically disappear. And for families, that reality can create risks they never expected to manage. In the weeks and months that follow a death, families are juggling grief, paperwork, and a long list of unfamiliar responsibilities. During this time, a person’s identity is often still active across financial institutions, government agencies, and digital platforms, quietly creating an overlooked window of vulnerability. This risk is commonly referred to as deceased identity theft or “ghosting.” While it’s rarely talked about, consumer protection agencies consistently warn that it’s a real and ongoing issue—one that can add unnecessary stress and financial harm to families already navigating loss. This Identity Theft Awareness Week we’re helping families understand the risks after a loss, and how to limit them.
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